State of the Biz: Paul Marobella x Sean McBride

State of the Biz is back.

In this relaunch episode of State of the Biz, presented by New York Festivals, host Paul Marobella (Global Head of WPP Studio X), sits down with longtime collaborator and industry icon Sean McBride, Chief Creative Officer at Arnold Worldwide.

A wide-ranging, candid conversation between two Boston-bred creatives, this episode dives into Sean’s career journey, the thinking behind some of the most culturally enduring campaigns in advertising, and what it really takes to build work that lasts. From Progressive and character-driven storytelling to leadership, vulnerability, and the realities of modern agency life, Sean shares hard-earned perspective for creatives at every stage.

The conversation also tackles one of the biggest questions facing the industry today: the role of AI in creativity—where it helps, where it falls short, and why human insight still matters more than ever.

Whether you’re an emerging creative, a seasoned leader, or just obsessed with great advertising, this episode sets the tone for what State of the Biz is all about.

Видео State of the Biz: Paul Marobella x Sean McBride канала NewYorkFestivals