Epic v Apple: Epic's Selling Crackers at the Liquor Store? (Day 8) (VL469)

"Epic vs Apple" has finally arrived and as Tim Sweeney now famously said we're in for some "fireworks"!

On day eight we've got more economists! What do Steam Link, American Express, flower bouquets and liquor stores have to do with mobile app distribution? I'm glad you asked!

Technology cases always have the best metaphors...in Virtual Legality.

#Epic #Apple #Lawsuit

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CHAPTERS
00:00 Introduction (Epic Motions Back)
03:59 Day 8 Live Tweets (Adi Robertson)
06:01 Gaming Stores on iOS (Athey)
13:20 The (Lack of) Cost of Piracy (Athey)
15:22 A Unity of Markets (Schmalensee)
19:21 Not Just a Payment Processor (Schmalensee)
22:31 We Don't Take American Express (Schmalensee)
23:56 Network Effects Cut Both Ways (Schmalensee)
25:56 The Breadth of an Epic Win (Schmalensee)
28:17 A discussion of Anti-Steering (Schmalensee)
32:47 Free to Play Isn't Free (Schmalensee)
35:46 Apple Hasn't Price Gouged Yet (Schmalensee)
38:32 Essential Facilities
47:36 Market Substitutes and Liquor Stores (Lafontaine)
54:55 App Store is a Massive Success (Hitt)
57:21 Conclusion

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Discussed in this episode:

"An Antitrust Epic"
YouTube Playlist - Hoeg Law
https://www.youtube.com/playlist?list=PL1zDCgJzZUy-lb7ReoUqL5_dTcM8ngmfV

"Epic v Apple: Just the Trial"
YouTube Playlist - Hoeg Law
https://www.youtube.com/playlist?list=PL1zDCgJzZUy-TrSXpg6irNK7kbZt-NY0O

"Apple questions credibility of Xbox testimony"
GamesIndustry Biz - Updated May 13, 2021
https://www.gamesindustry.biz/articles/2021-05-10-apple-questions-credibility-of-xbox-testimony

"T-minus 10 until Day 8 of Epic v. Apple."
Twitter Thread - May 12, 2021 - Adi Robertson
https://twitter.com/thedextriarchy/status/1392496161353781252

App Store Review Guidelines
Updated February 1, 2021
https://developer.apple.com/app-store/review/guidelines/

Epic v Apple Preliminary Injunction Order
October 9, 2020
https://www.courtlistener.com/recap/gov.uscourts.cand.364265/gov.uscourts.cand.364265.118.0.pdf

"UNILATERAL, UNCONDITIONAL REFUSALS TO DEAL WITH RIVALS"
Department of Justice Whitepaper - Updated June 25, 2015
https://www.justice.gov/atr/competition-and-monopoly-single-firm-conduct-under-section-2-sherman-act-chapter-7

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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
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DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

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Twitter: @hoeglaw
Web: hoeglaw.com

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DESIGN WORK
Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

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