How Nike Chased Margins and Lost Their Edge

Nike makes more money than the next five sports brands combined. Their logo is the most recognized symbol in fashion. Yet, right now, Nike is genuinely struggling, losing massive market share to On Running, Hoka, and New Balance.

So, what went wrong?
Nike chased "Direct to Consumer" so hard that they cut out wholesale retailers. In doing so, they lost the "physical discovery moment"—that split second where a customer sees a new pair on a shelf and just buys it.

#Nike #BusinessStrategy #Sneakerhead #BrandStrategy #MarketShare #Entrepreneurship #RetailMarketing #BusinessGrowth #Hoka #NewBalance #Shorts

Видео How Nike Chased Margins and Lost Their Edge канала MyNextDeveloper