Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages - Search Engine Journal News

Link to article: https://www.searchenginejournal.com/google-duplicate-content-black-holes-caused-by-error-pages/534538/

Ever feel like your website content is getting sucked into a black hole, never to be seen again?

According to Google, that might actually be happening - and not in the way you think.

In a recent podcast, Google revealed a bizarre problem they're calling 'marauding black holes.'

Here's the craziest part: your perfectly good pages could be disappearing from search results because of error pages.

Why?

Here's what's happening:

- Google crawls a website and sees lots of generic error pages that look the same
- It groups these similar-looking pages together
- The site's regular content can accidentally get caught in these groups

Once trapped, your pages basically vanish from search
And the worst part? They rarely escape, even after you fix the problem.

But don't worry! Google also revealed how to protect your content from falling into black holes.

Here's what to do:

- Use proper error codes (not just 200 OK status)
- Make your error pages unique (no generic messages)
- Keep an eye on your site's crawl coverage

Lastly, here's a quick reality check: When did you last look at your error pages?

If it's been a while, go give them a before more of your content vanishes into the void.

Hit follow for more SEO insights that could save your rankings!

#SEO #google #webdevelopment

Видео Google Warns Of Duplicate Content “Black Holes” Caused By Error Pages - Search Engine Journal News канала Matt G. Southern