Advertising Appeals Unit 2: One-Shot Lecture | BCom Hons 6th Sem | DU, DUSOL 2025

🎓 One-Shot Lecture | Unit 2: Advertising Appeals | B.Com (Hons) Semester 6 – DU & DUSOL (2025)

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📌 Updated for NEP 2025 Syllabus | Hindi + English Medium Friendly

Are you a B.Com (Hons) Semester 6 student from Delhi University (DU) or DUSOL? Struggling with Unit 2 – Advertising Appeals for your 2025 exams? This one-shot lecture is your complete guide to mastering the topic in one go — with theory + real-world examples, past-year questions, and practical insights based on the latest NEP syllabus.

🔍 Topics Covered in This Lecture:
✅ What Are Advertising Appeals & Why Are They Important?
✅ Key Features of Effective Advertising Appeals
✅ Types of Advertising Appeals with Examples:
 • Rational Appeals
 • Emotional Appeals
 • Fear Appeals
 • Humour Appeals
 • Sex Appeals
 • Scarcity/Urgency Appeals
 • Brand Appeal
✅ Appeal vs Theme vs Message – Key Differences
✅ How to Choose the Right Appeal for a Campaign
✅ Real Ad Examples (Indian + Global Case Studies)
✅ Common Mistakes in Appeal Execution
✅ DU/DUSOL Previous Year Questions + Model Answers

🎯 Why Watch This Lecture?
✔️ 100% syllabus coverage of Unit 2
✔️ Ideal for last-minute revision
✔️ Combines theory with real ad clips & examples
✔️ Based on 2025 DU question patterns
✔️ Perfect for Hindi & English medium students
✔️ Helps you write exam-ready answers with confidence

👨‍🏫 Who Should Watch?
• B.Com (Hons) DU & DUSOL Semester 6 students
• Marketing & Advertising elective students
• BBA, MBA, and Mass Comm students
• Anyone interested in advertising psychology
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👍 Like the video
📤 Share with friends & classmates
📝 Comment your doubts below
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