Mike Israetel: How to go from bodybuilding coach to content marketer

Dr Mike Israetel from Renaissance Periodisation, professor of sports physiology and at the helm of the octopus, covers the following:

0:00 - Start
1:22 - Intro
18:00 - How online fitness has changed over the years
18:42 - The octopus 🐙️
22:58 - Knowing your audience
27:02 - Coaching at scale, shipping dry shit
33:10 - Honest marketing
43:25 - Building a personal brand
48:10 - Dealing with controversy
57:10 - The human element of marketing
1:01:00 - Advice for new PTs moving online and building an online fitness coaching business
More from Mike: https://renaissanceperiodization.com/
@rpdrmike on instagram

Learn more about how to build and deliver a profitable online programme to your clients, and gain financial freedom: http://www.propanefitness.com/casestudyyt

Subscribe to the podcast: https://podcasts.apple.com/us/podcast/grow-your-online-fitness-business/id1479418251?ign-mpt=uo%3D4

How-to guides on http://propane-business.com

Music by https://soundcloud.com/gaskelgreed

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