Staying in Your Lane with Katy Boos

Source:
https://www.podbean.com/eau/pb-z9m4g-13e9023

you want to listen to this episode, where we talk with Katy Boos, CEO and Founder of Remix Communications. Katy founded Remix Communications because she’s passionate about creating impactful thought leadership programs for her clients. Brainstorming compelling topics and narratives, Katy helps bring ideas to life on stage at top industry events and in written content for clients such as Adobe, Meta, Stitch Fix and several successful start-ups and growth companies.
 
Get in touch with Katy Boos online:
LinkedIn
Instagram: @remix_comms
Twitter: @kgboos
 
Transcript
Michelle Kane (00:02):
Thank you for joining another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves. And we're so excited today because we have a guest. We love guest days. Today we have Katie Bus. Katie is the CEO and Founder of Remix Communications. She founded Remix Communications because she's passionate about creating impactful thought leadership programs for her clients. That includes brainstorming compelling topics and narratives. Katie helps bring ideas to life on stage, at top, industry events, and in written content for clients such as Adobe Meta Stitch Fix, not too shabby, and several successful startups and growth companies. Before Remix, Katie co-founded a successful Silicon Valley marketing and PR firm earlier. She managed PR programs at Apple for media and entertainment, mobile products and QuickTime. Katie lives in Los Angeles, and she was selected for the advisory committee of South by Southwest. Served as a TEDx speaker, curator and coach volunteers. When do you have time to volunteer at all? Seated in a barn horse rescue, which is awesome, and has been a board member for the Peninsula Humane Society and the Working Wonders Children's Museum. And with all of that, we are so grateful to welcome you today to That Solo Life. Katie? Yes.
Katy Boos (01:29):
Oh, thank you ladies. <Laugh>. I'm so excited to be here.
Michelle Kane (01:34):
This is incredible. Yes. So we'll start off, I mean, just tell us a little bit about your client work and, and really where you specialize, because the title of this episode is Stay in Your Lane. And, and we mean that in the most positive of ways because that's the way you can be most impactful. Right?
Katy Boos (01:52):
Yeah, I love that. I love Stay in Your Lane. I have this sort of traditional PR background as you mentioned, Michelle, in your nice intro. And, you know, after years and years of doing PR programs, traditional media relations, that sort of thing, I really found this love for thought leadership and speaking programs and really helping executives get out there and get their messages out there. Sowhen I had the chance to spin off from my last agency and specialize, I really wanted that focus of thought leadership. And so that's been the focus for Remix Communications. We are definitely niche. There's not a lot of us out there who do exactly what we do, but it's worked out really well. I, I think it's something that, you know, it gives us that real specialty. People know what we do and they can come to us foryou know, for those services.
Michelle Kane (02:55):
Definitely. Definitely. And you know, we're, we're still in post pandemic world, right? Even though Covid is still around. But I know a lot of us in our event planning, we've had challenges of attendance and things like that. What, are the some of the biggest trends you are seeing happening with events and conferences these days?
Katy Boos (03:15):
You know, it's, it's changing, right? Kind of as you said, we, you know, everything was gang busters 2019, 2020. The brakes went on big time and clients were trying to figure out what should we do. Virtual events obviously became a huge deal. I will say a lot of us sort of got tired of them. We don't all want to sit in our chair watching events. So when things sort of started to come back slowly, 2021, 2022, we started to see this nice uptick. I'm coming off a month of being at a couple different eventsin person. And I will tell you, I think a huge thing right now is that people are so excited to be around each other. There's just such energy and enthusiasm, the connections that you make in person, there's nothing like it. You know, it's sort of like you need to be there.
(04:15):
Yes, you can get some of the content online. Definitely that's great if you can't travel, you knowabroad, for example, for Web Summit or whatever. But being there in person, it's those chance meetups if you're waiting for coffee or, you know, one of the writers that we work with regularly sat next to me at an event in Seattle, and we happened to be the two people who, who weren't on our phones at that moment. And we struck up a conversation and I realized, this one's a really talented writer, and now we've worked together. I think it's going on six years. So it's that kind of thing where it's just you know, th

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