5 Tips On How to Make Your Signs More Effective

Need help with your signs? Contact us at https:/tgsva.com.

In this hectic, fast-faced world, business owners will do everything they can to stay on top of their game through good advertising. When it comes to grabbing people’s attention, outdoor signs will do the job for you 24/7.

Here are 5 tips on making your signs effective:

PURPOSE What do you want potential customers to know?

Is it a promotion of discount sale or the launching of a new product of yours? It is important to answer these questions so you would know what information or message to convey before focusing on the design, colors and layout.

BRIEF

When deciding what message you want to display on your outdoor sign, the saying “less is more” should be applied.

Too many words can be distracting and unattractive.

Always remember that almost half of your views are people in vehicles who only have seconds to read the signage.

BIG They should be large enough for people near and far to see.

BRANDED

If you want your brand to be recognized, increase its exposure because the more they see it, the more recognizable it becomes! Don’t forget to include your logo and company colors on the sign.

BOLD

As a matter of fact, full-color graphics create the highest awareness.

The use of a photo creates 300% greater recall than signs without photos. So take advantage of these, and do not be afraid to add high quality images on your signs! Studies show that being exposed to extra color will improve a reader’s retention by 78%, which is why you should use big and bold colors too! Contact us: 757-485-7800 or online at tgsva.com

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