IntelliJAMS EP 055: Are You Only Optimizing the Top of Your Funnel?

For a lot of ecommerce brands, the space between the first click and the final purchase is where conversion and AOV opportunities quietly slip away. This episode introduces "funnel maxing," a framework for making sure you're optimizing every stage of your Shopify funnel, not just the edges.

Alex and Adam walk through a three-part approach to ecommerce funnel optimization: top of funnel (your ads and the landing experiences they point to), middle of funnel (pricing, offers, product discovery, and AOV boosting), and bottom of funnel (shipping thresholds, checkout, and post-purchase). They break down why treating your site as one funnel is often a miss, how to think about separate funnels per ad channel, customer segment, and business goal, and why the middle of the funnel tends to be the most underleveraged area for A/B testing.

Along the way, they cover real examples, including how mid-funnel upsells can change a purchase decision entirely, and how connecting data across funnel stages (from ad platform to site to checkout) can help you find the highest-impact tests faster.

If you're running a Shopify store and want to get more profit out of every visitor, not just more clicks at the top, this one's for you.

Ready to start testing across your full funnel? Join GEM Academy for free courses and a community of brands sharing what works: https://www.skool.com/intelligems-academy-1535

Connect with Intelligems:
- Website: https://intelligems.io
- Blog: https://intelligems.io/blog
- LinkedIn: https://www.linkedin.com/company/intelligems

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Timestamps:

0:00 - What is "maxxing"
0:42 - Defining funnel maxing
1:26 - Why brands default to top-of-funnel testing
2:16 - Mapping conversion points in your funnel
3:02 - Multiple funnels: per channel, per segment, per goal
3:49 - Top of funnel: ads and landed experiences
4:01 - Middle of funnel: offers, price, product discovery
4:50 - Bottom of funnel: shipping, checkout, post-purchase
5:39 - Funnel maxxing defined: max the dollars out
6:09 - The overlooked middle of the funnel
7:38 - Why mid-funnel AOV boosting matters
9:00 - Using agents to find the lowest-hanging fruit
9:49 - Connecting data across the funnel with the Intelligems MCP
10:27 - Wrap up

Видео IntelliJAMS EP 055: Are You Only Optimizing the Top of Your Funnel? канала Intelligems