How to Set Up GA4 View Item Event (Step-by-Step Tutorial 2025)

Learn how to set up the View Item event in Google Analytics 4 for complete eCommerce tracking. This step-by-step guide will help you track product views correctly using Google Tag Manager (GTM) and data-layer implementation.

In this video, you will learn:
🔹 What the View Item event is in GA4
🔹 Required event parameters (items, currency, value, etc.)
🔹 Data Layer setup for View Item
🔹 How to send the event from GTM
🔹 Testing & debugging in GA4 DebugView
🔹 How to verify an event in GA4 Reports

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Видео How to Set Up GA4 View Item Event (Step-by-Step Tutorial 2025) канала Analytical Growth