Databricks VP of GTM Strategy & Planning Sid Kumar | S3 E10

Sid Kumar, Area Vice President of Go-to-Market Strategy and Planning at Databricks, joins the ZoomInfo Labs Podcast to break down the modern GTM org. From building global sales systems to operationalizing AI across workflows Sid brings lots to learn from.

We dive into lessons Sid has carried from HubSpot, AWS, and CA Technologies, why a connected GTM is the future, and how to treat go-to-market like a product that’s always evolving.

In this episode, you’ll learn:
- Why GTM should be treated like a product—not a process
- How to scale go-to-market systems globally without losing local nuance
- The right way to experiment with AI across sales, marketing, and CS
- How GTM architects can unify data, workflows, and outcomes

For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠
Ben on LinkedIn - www.linkedin.com/in/bensalzman
Millie on LinkedIn - www.linkedin.com/in/milliebeetham

Listen on Spotify: https://open.spotify.com/episode/2Kqtn1ExdEvpFCRO2ZvkLn?si=Ey8ty9XcQB2tOvI5NC4lBg
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/databricks-vp-of-gtm-strategy-planning-sid-kumar/id1757547464?i=1000708159116

For more about this episode, visit https://pipeline.zoominfo.com/
For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠
Ben on LinkedIn - ⁠https://www.linkedin.com/in/bensalzman⁠
Millie on LinkedIn - https://www.linkedin.com/in/milliebeetham

00:00 - Scaling Innovation Without Stifling It
03:20 - The Mindset of Great GTM Leaders
06:15 - Where to Start With AI in GTM
09:25 - Rethinking GTM From the Ground Up
12:40 - Tactical Career Growth Through Automation
15:50 - Building a Unified View Across GTM Teams
19:10 - Frameworks for Integrated GTM Planning
22:30 - Rise of the GTM Architect Role
25:50 - Autonomous GTM and AI-Native Orgs
30:10 - Inspiration and Legacy

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Видео Databricks VP of GTM Strategy & Planning Sid Kumar | S3 E10 канала ZoomInfo