WTF is a data clean room?

For all the talk about data clean rooms within ad industry circles over the past couple years, these privacy-protective information storehouses are still somewhat enigmatic. So, now that IAB Tech Lab has released its first set of standards for data clean rooms, Digiday senior media editor Tim Peterson tries to define what a data clean room in this explainer skit.

For a more in-depth explanation of data clean rooms, check out this article on Digiday's site: https://digiday.com/marketing/data-clean-room/

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Видео WTF is a data clean room? канала Digiday