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Saad Riaz: How Kickstart Became Pakistan’s LARGEST Coworking Space | 468 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org

In this episode of Thought Behind Things, we’re joined by Saad Riaz, Co-Founder of Kickstart Pakistan, the country’s one of the largest coworking network powering thousands of professionals and businesses every day.

Saad opens up about how Kickstart survived Pakistan’s toughest economic years, scaled sustainably, and redefined what “workspace” really means.

We explore:
- How Kickstart's coworking model actually makes money
- Why Kickstart doesn’t prefer to work with unstable startups
- Renting vs Coworking — Which gives better yields for landlords?
- Why employee retention is about value, not just salary
- Why experience design is everything for the next generation

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#thoughtbehindthings #kickstart #muzamilhasan #pakistan #startup #tbtxendeavor

Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Saad's LinkedIn: https://www.linkedin.com/in/saad-riaz-/
Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan

Special thanks to Kickstart for providing us with the studio space.
You can find out more about them at: https://kickstart.pk/

Listen on:
Spotify: https://spoti.fi/3z1cE7F
Apple Podcasts: https://apple.co/3cgIkf
Google Podcasts: https://music.youtube.com/channel/UCAkPt3qoHX1Z8uS1_-0kmGA

Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid

Timestamps:
0:00 - Intro
3:23 - Previous Conversation with Saad
4:07 - What Kickstart Is & What It Does
5:18 - Tackling Economic Downturns & the Coworking Model
16:06 - Yields: Renting vs Coworking as a Landlord
23:14 - Kickstart’s Franchise Model?
25:49 - Core Sectors & Target Markets
33:24 - Year-over-Year Growth
35:15 - Different Offerings for Different Users
44:49 - EBITDA & Business Profitability
46:20 - Managing Risk & Capital Safety
59:30 - Retaining Talent & Employee Value
1:10:45 - Future of Residential or Airbnb-Style Management
1:21:05 - Worker Hostels & Shared Living Concepts
1:27:06 - Gender Ratio, Careem Office & Daycare for Mothers
1:31:32 - Pakistan of 2050
1:34:46 - End & Closing Note

Видео Saad Riaz: How Kickstart Became Pakistan’s LARGEST Coworking Space | 468 | TBT канала Muzamil Hasan | TBT Podcast
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