JM Webinar When and How Board Members with Marketing Experience Facilitate Firm Growth

Title: When and How Board Members with Marketing Experience Facilitate Firm Growth
Featured speakers in video: Kimberly A. Whitler (University of Virginia) and Ryan Krause (Texas Christian University)
All authors: Kimberly A. Whitler (University of Virginia), Ryan Krause (Texas Christian University), and Donald R. Lehmann (Columbia University)
Full article: https://doi.org/10.1509/jm.17.0195
Scholarly Insight: https://www.ama.org/2018/09/26/want-to-boost-revenues-by-5-8-with-one-easy-fix-heres-how/

Видео JM Webinar When and How Board Members with Marketing Experience Facilitate Firm Growth канала American Marketing Association