How Adobe Built an Unchallenged Business Empire

Adobe is the market leader in the creative industry. Their products are used for a variety of purposes such as graphic design, photo and video editing, animation, documentation, printing, publishing, mobile and even ecommerce. Despite being relatively old, they are practically unchallenged. In this video I will tell the story of Adobe, their complex relationship with Apple and Steve Jobs, their failures and their business model, especially the drastic switch to cloud and subscription.

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Видео How Adobe Built an Unchallenged Business Empire канала Business Disruptors