10 Types of Innovation

Larry Keeley, Co-Founder for Doblin and Partner for Monitor Innovation, delivers a Keynote Presentation on the "10 Types of Innovation" at the 13th Annual Corporate Venturing & Innovation Partnering Conference on Wednesday, February 16, 2013.

Detailing the idea that most people equate "innovation" with "new products", Larry shares a decade of analysis that allowed him to identify nine other types, which innovators tend to perilously overlook. As it happens, product innovation alone has the lowest return on innovation investment.

Keeley widens the frame to include innovation in customer experience, business models, core and enabling processes, channels, brand and more. Sharing with attendees the sucesses of these enabling innovations companies, Larry highlights Wal-Mart's real-time inventory management systems, Apple's digital media platform and Target's customer experience approach.

View the complete agenda for the 2011 Corporate Venturing & Innovation Partnering Conference at http://corporateventuringconference.com/2011/agenda.php

Check out the agenda for the most recent Corporate Venturing & Innovation Partnering Conference at http://corporateventuringconference.com/slide-view/agend/

Видео 10 Types of Innovation канала IBF - International Business Forum