The Hidden Psychology Behind Brand Pricing & Positioning

Ever wondered why some brands just can’t escape the way you think about them? 🤔
Prashant Gupta — founder of Hire Designer, India’s largest design community — breaks down the hidden truth about brand positioning and the “price barrier” that even big names struggle with.

From a soap brand stuck in a specific use-case in your mind, to Maruti launching Nexa so you’d see Baleno as premium, to Mercedes creating Maybach just to justify a higher price tag — it’s all about how deep consumer perception runs. 🧠💡

This isn’t just about advertising — it’s about psychology, branding, and the business moves companies make to break out of your mental category. Once you understand this, you’ll never look at brands the same way again.

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Видео The Hidden Psychology Behind Brand Pricing & Positioning канала The Yogesh & Pranav Show