Building a Brand Online with Cathrin Manning | The Journey

There should be no excuse for poorly implemented branding. Defining your brand’s personality, conceptualizing your visuals (such as a logo), claiming social media handles and custom email addresses, and much more should all be on your checklist. The need to capture the very best leads and customers demand it. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:11 Building a brand online
1:41 Tips for building a brand

Why is branding important?
Branding is more than just a fancy logo — it’s how your company is perceived, what it stands for, and how business is conducted. All in all, working on your branding efforts is vital to success.
What do you need to build a strong brand identity?

At this point in branding your business, it’s time to take what you already know about your company and customers and develop a specific personality and identity to match. It should be clear why this is important. When you project a persona that your audience can relate to, they’ll be more inclined to gravitate toward your products and services.

As for the visual elements, you’ll first need to consider what makes your business stand out, such as your mission statement, your brand “essence” and the promises you make to your customers.
Next, begin thinking about how those traits can guide the choices you make with regard to your typography, logo and color scheme. There’s more to consider down the line, but this is a solid first step to take.

Tips on how to make and use your brand assets
You’ll need to decide on how you’ll craft your brand elements. Are you capable of doing it yourself or will you need to hire a professional? Be honest with yourself here, best to do it right the first time.

If you’re not already on social media, this is the perfect time to claim any available handles, even if you don’t plan on using them. This will help you offer consistent social media branding and deter domain squatters from hijacking your efforts.

After that stage of branding your business, you need to start developing a strategy and then create your content. How you do this depends largely on your goals and audience. It might take some effort, but the work you do to brand your business will help you immensely in the long run.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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