Market Sensing: Consumer Behavior Influences

Discusses situational, pscyhological, and sociocultural influences on the consumer decision making process such as physical and social surroundings, time, purchase reason, mood, perception, motives, learning, attitudes, personality, lifestyles, roles, family influence, reference groups, social class, and culture and subculture.
Table of Contents:

00:15 - Influences on
Consumer Decision Making Process
01:16 - Situational Influences:
03:22 - Psychological Influences
04:58 - Selective Perception Illustrated?
http://smartdatacollective.com/mithunsridharan/184581/how-big-data-could-facilitate-selective-perception-marketing
07:57 - Motivation
http://www.simplypsychology.org/maslow.html
11:29 - Psychological Influences
16:26 - Influences on
Consumer Decision Making Process
16:50 - Sociocultural Influences
22:01 - Influences on
Consumer Decision Making Process

Видео Market Sensing: Consumer Behavior Influences канала Karen Gore