Do These LEDs Really Have the Same Output?

These two lights are reported to have a lux at 1m that is alarmingly close. What is going on here?

Products shown in this video:

Godox SL300iii:
https://strobepro.com/products/godox-sl300iii-cob-led-light
Godox Litemons LA200D:
https://strobepro.com/products/godox-litemons-la200d-cob-led-light-daylight?_pos=1&_sid=43a26f0eb&_ss=r
Strobepro 20"x20" Rapid Snap Softbox:
https://strobepro.com/products/strobepro-rapid-snap-softbox-20x20-small

Видео Do These LEDs Really Have the Same Output? канала Strobepro Studio Lighting