CULTURE CARTEL DIGITAL 2020 #CCCONVERSATIONS - MADE TO LAST

We move to the topic of building a strong brand, we explore the brand partnerships have worked well so far for the local brands, as well as the considerations and associations that go beyond a good name / slogan / logo when creating a strong brand. We go in-depth into the brand strategy and management of two strong homegrown brands, MightyJaxx and Limited Edition, and pick the brains of a global sporting goods CEO and a local artist.

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