ARE YOU CAUSING FRIZZ, SPLIT ENDS AND HAIR BREAKAGE BY TOWEL DRYING YOUR HAIR THE WRONG WAY?

You shampoo, conditioner and then towel dry the hair. Your towel drying could be causing that frizzy top section or even hair damage and breakage. Those pesky split ends love the friction caused by rubbing the hair it enables hair to fray and split further up the hair strand

STOP HAIR DAMAGE, SPLIT ENDS & BREAKAGE
You wash it, brush it, dry it, straighten it and possible colour it. Hair really does go through the wringer everyday and we wonder why it breaks or we never gain any length and grow that long hair we always wanted.
Let's try and reverse some of that hair damage and prevent those split ends. After showering don't rub the hair vigorously with the towel, gently pat and blot the water out. This action will not rough the cuticle and cause frizz which in turn provides a smoother blow dry and we all would love smoother shinier hair.
Lets quickly run through the other shower bad habits we may be doing.

SHAMPOOING
Shampoo is a detergent used to clean your scalp of bacteria, sweat and skin cells. Focus on the scalp using gentle massage movements lathering the ends is unnecessary. Lather the scalp only. The action of the shampoo rinsing through the ends will cleanse the hair of all pollution. So piling your hair on top of your head and scrubbing is not needed.

CONDITION
Condition the opposite way. Your ends need the oil and nutrients so condition from the ends through the mid lengths. Keep in mind if you do condition nearer the scalp your hair can tend to go oily. Use gentle patting movements to apply and never scrub the hair.
Leave any questions in the comments below. Thanks !

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HAIRUPIDEAS RECOMMENDS GROW GORGEOUS TREATMENT RANGE
STEP 1: Apply shine-enhancing overnight mask to dry scalp then smooth through lengths of hair. Wrap into a bun and leave overnight to reveal glossy, nourished, healthy hair.

STEP 2: Wake up and rinse hair using pH-balanced shampoo, thoroughly cleansing and refreshing hair without stripping strands.

STEP 3: Smooth our lightweight pH-balanced conditioner through the mid-lengths of your hair for soft, glossy strands without leaving any residue.

STEP 4: Work fibre-sealing split ends treatment into damp hair, paying close attention to the ends. Broken strands are smoothed and rebuilt, with 98% of users agreeing this fixed their split ends!

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