PR Smith on Creating the Perfect Digital Marketing Plan

Consultant, Author & Founder of SOSTAC ® Plans, PR Smith talks at Jellyfish's Digital Journeys event on how to create the perfect digital marketing plan.

0:24 SOSTAC structure
2:57 Situation Analysis
6:51 Objectives - Mission, Vision, KPIs
9:42 Strategy
19:20 Tactics
21:55 Actions
24:27 Control

Видео PR Smith on Creating the Perfect Digital Marketing Plan канала Jellyfish