Amazon's NEW Ads Agent Will Change How You Manage Campaigns

Amazon just announced a massive update at unBoxed 2025 that will completely change programmatic advertising and analytics: Ads Agent (beta).

If you spend hours manually configuring Amazon DSP targeting or writing complex SQL queries for Amazon Marketing Cloud (AMC), this AI-powered tool is designed to automate your most time-consuming workflows.

In this video, we break down everything you need to know about Amazon Ads Agent and how it bridges the gap between strategy and execution!

👇 What we cover in this video:
🔹 Natural Language SQL for AMC: Say goodbye to writing complex code. Ads Agent allows you to build sophisticated audience and analytics SQL queries using plain English, reducing query development time from hours to minutes.
🔹 AI-Powered DSP Targeting: Stop sifting through thousands of behavioral and contextual segments. You can now define your campaign objectives using natural language or by simply uploading a media plan, and the AI will recommend the most relevant audience segments and keywords for your campaign.
🔹 Automated Campaign Creation & Optimization: You can now upload a custom media plan and let Ads Agent build your campaign structure and ad groups automatically
. Plus, you can optimize at scale with simple commands like, "pause all campaigns with return on ad spend less than 2".
🔹 Transparency & Advertiser Control: Unlike other "black box" automated systems, Ads Agent gives you the underlying rationale for every recommendation it makes, ensuring you maintain full control before applying any changes.

🌎 Availability: The AMC capabilities are currently available to all AMC users across North America, South America, Europe, the Middle East, and Asia Pacific. The DSP targeting and multimedia features are currently limited to US users.

What feature are you most excited to test out? Let me know in the comments!

#AmazonAds #unBoxed2025 #AdTech #AmazonDSP #DigitalMarketing #AI #ProgrammaticAdvertising #AmazonMarketingCloud

Видео Amazon's NEW Ads Agent Will Change How You Manage Campaigns канала AdTech Pulse