Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It

Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point. They give their take on Bieberchella, and also unpack MrBeast’s recent star-studded livestream that brought together 50 mega creators—and his live giveaway with live shopping platform WhatNot.

They also discuss whether creators need a college degree and what such a curriculum should look like in wake of Syracuse University offering a minor in the subject this fall.

Later in the show, they’re joined by special guest Steve McClendon, product lead for podcasting at YouTube, who dives into the company’s strategy to make podcasting even bigger on the video-sharing site.

0:00 Scalable's New Home and Agentio's YouTube Insights
2:25 Scalable x Acast Podcast Network
5:26 Syracuse University Launches Creator Economy Minor
19:50 Justin Bieber and MrBeast Prove Live Streaming's Power
26:39 MrBeast, Whatnot, and the Future of Live Shopping
41:59 Steve McClendon on YouTube's Podcasting Vision

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