Piscari Insights: Damian Horner - Turning Creative Authors Into Global Success Stories

"How do I sell more copies of my book"? In this episode of the Piscari Insights series, I discuss the key lessons learned of turning highly creative book authors into global commercial success stories with Damian Horner.

Damian’s style and content are extremely engaging and a must-see for his insights into the future of digital marketing and more. Damian’s background includes being listed as one of ‘The 100 Most Influential People in Media’, starred in a BBC series about advertising and worked with Damien Hirst on a campaign that was later exhibited at the Tate Modern Gallery. He has also worked in the book industry where he is particularly well-known for his strategies for many famous authors including JK Rowling, Lee Child, Jodi Picoult and Stephen King. Now, Damian is the Co-Founder and Chief Creative Officer of Real Vision.

In this episode of Piscari Insights we discuss:
0:00 - Intro
1:30 - From Strategy Director to Brand Development Director
3:38 - Why does the book industry have small marketing budgets?
7:19 - Industry average sale of published books
9:16 - What's changed in the way books have been promoted?
15:40 - Is there a process for positioning books and authors that works?
22:13 - "People won't remember what they read, but how it made them feel"
24:40 - What are the biggest strategic mistakes?
26:54 - What should businesses be applying to the promotion of thought leadership?
31:45 - The days of USPs are long gone

Thank you to Damian for taking the time to share his experiences and expertise.

Видео Piscari Insights: Damian Horner - Turning Creative Authors Into Global Success Stories канала Piscari