Instagram copied Snapchat and BeReal. I'm annoyed that I like it #instagram #snapchat #socialmedia

Instagram launched Instants on May 13, 2026 — a disappearing, unedited photo-sharing feature that combines Snapchat's view-once mechanics with BeReal's no-filter ethos. It's live globally inside Instagram's DM inbox right now and also available as a standalone app in select countries. This video explains exactly how it works, why Meta built it now, what it has that BeReal never had, and whether it's actually different enough from Stories and Close Friends to change how you use Instagram.

Видео Instagram copied Snapchat and BeReal. I'm annoyed that I like it #instagram #snapchat #socialmedia канала Aicik Tech