Building a Brand from Scratch

What are the first steps in creating an amazing brand? When should startups start thinking about their brand? Four brand gurus join to discuss – Sophia Bendz (Partner at Atomico, first CMO of Spotify), Arnd Mueller (VP of Marketing at Lilium), Natasha Lytton (CMO at Seedcamp) and Babba C Rivera (Founder & CEO of ByBabba).

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In 2018, Slush brought together 20,000 attendees, including 3,100 startups, 1,800 investors and 650 journalists from over 130 countries. The cold and dark Helsinki welcomed these tech-heads to celebrate on Dec 3-5, 2018 with hundreds of side-events and activities around the city.

Slush 2018 in pictures: https://www.flickr.com/photos/slushmedia/albums
Website: http://www.slush.org
Facebook: http://www.facebook.com/slushHQ
Twitter: http://www.twitter.com/slushHQ
Instagram: http://instagram.com/SlushHQ
Linkedin: http://www.linkedin.com/company/slush

Slush Tokyo: http://tokyo.slush.org
Slush Shanghai: http://shanghai.slush.org
Slush Singapore: http://singapore.slush.org

Intro videos by:
VAU (http://vau.company)
VELI.fx / Veli Creative (http://velicreative.fi)

Slush is a non-profit event organized by a community of entrepreneurs, investors, students and festival organizers. Slush has grown from a 300-person event to become the leading event of its kind in the world. The philosophy behind it has remained the same: to help the next generation of great, world-conquering companies forward.

Видео Building a Brand from Scratch канала Slush