Jugaad Innovation: Jaideep Prabhu at TEDxUCL

Innovation is a major directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades - expensive R&D projects and highly-structured innovation processes. For instance, Western firms spent an astounding $550 billion on R&D in 2010. What did they get in return? Not much. The three industries that spent the most on R&D (computing/electronics, health care and automotive) struggled to generate a steady stream of ground breaking innovations, making it clear that money alone cannot buy innovation.
In this TedxUCL talk, based on his book Jugaad Innovation (with Navi Radjou and Simone Ahuja), Jaideep Prabhu will argue that the West must look to emerging markets like India for a new approach to innovation that is frugal, flexible and inclusive.
Jugaad Innovation has been described by The Economist as "the most comprehensive book yet to appear on the subject" of frugal innovation. The book has been featured on the BBC World Service, The Sunday Times, and The Financial Times and has been a number 1 business best seller in India.

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Видео Jugaad Innovation: Jaideep Prabhu at TEDxUCL канала TEDx Talks