AI Fashion Revolution! Myntra's UX Director Reveals the Future of Shopping

🛍️🤖 Dive into the MIND-BLOWING future of fashion with Alok, the UX Director at Myntra!

In this exclusive interview, discover how Myntra's cutting-edge AI, including their innovative Fashion GPT, is transforming the way we shop for clothes – going far beyond simple chatbots.

🤯 Imagine AI that truly understands your style needs!** Alok reveals how Myntra's AI stylist can:
👗 Curate perfect looks for any occasion (packing for Goa? Wedding outfits? Done!)
✨ Effortlessly pair your existing clothes and suggest trendy new combinations.
📍 Even recommend items available in your local stores!

🔑 The secret? Human-centered AI. Learn why Myntra's team trained their models with fashion experts to avoid those awkward "AI style fails" and build genuine trust.

💡 Alok also shares critical UX insights:
➡️ How they seamlessly integrate AI into your existing shopping journey (no forced changes!).
📈 Why user adoption is their key metric, not just short-term sales.
🔮 A sneak peek into the WILD future of fashion tech: virtual try-ons, AI size and fit, and the experiments they *don't* pursue.

🔥 Plus, invaluable advice for aspiring AI designers from a leading expert!

🔗 Learn More:
* Get Alok's insightful book : https://www.amazon.com/Psychology-UX-Design-Psychological-Gamification/dp/9365891647
💬 **Let's talk AI in fashion! Would YOU trust an AI stylist with your wardrobe? Share your thoughts in the comments below!**

✨About me✨
Hi! I am Deeksha, a product marketer with Google with over 13 years of experience across diverse industries, always passionate about learning and innovation. Intrigued by the booming Indian app market, I launched "Behind the Feature" 📚💡 to uncover the strategies and challenges faced by product, tech, design and product marketing professionals to share practical insights to empower listeners in the Indian app development and digital ecosystem landscape 🌍.

📧 behindthefeature@gmail.com for queries/ requests to be featured.
🔗 Linkedin : https://www.linkedin.com/in/deekshaanand/

Disclaimer : The views expressed in this video are my own and do not reflect the official views or positions of my employer

#aifashion #uxdesign #techinnovation #myntra #futureofshopping

Видео AI Fashion Revolution! Myntra's UX Director Reveals the Future of Shopping канала Behind The Feature