The Content B2B Buyers Want

Ever feel like you’re on a content creation hamster wheel? Creating lots of content – with hit or miss success?

You’re not alone.

Watch as David Kirkdorffer, executive B2B marketing consultant, and Jeff Coyle, Co-founder and CSO of MarketMuse, have a lively discussion identifying the types of content your B2B buyers are looking for.

David and Jeff discuss:

- Four questions all B2B buyers want answered.
- How brand and category familiarity can impact content needs.
- Two main reasons sales opportunities stall, and the content that helps avoid this.
- How 95% of B2B vendors organize content in a way that doesn’t help buyers.
- You’ll leave this discussion with new ideas to help you create, classify and organize the content your B2B buyers want.

00:00 David Kirkdorffer
00:55 About David Kirkdorffer
03:53 Getting Into Content Strategy
08:30 Educate, Inform, Inspire, and Entertain.
12:10 The Right Message at the Right Time
20:32 Making B2B Topics Fun
26:35 The Buyer's Journey
32:46 Marketing to Personas
38:02 The Value Audit Process
41:25 Buyer Enablement
45:06 Website Architecture

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You’re just a few clicks away from creating better ranking, more optimized content. Try MarketMuse for free. https://app.marketmuse.com/welcome/

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Видео The Content B2B Buyers Want канала MarketMuse