Let AI Handle the Boring Stuff: Spread Group's Content Creation Strategy

Spread Group's VP Marketing Nora Staudt reveals exactly how they're using AI to cut content production costs while improving creative team satisfaction.

In this clip from The Future of Consumer Marketing podcast, Nora shares specific ways AI is delivering real ROI in their marketing operations, beyond the usual campaign optimization.

Key insights:
• Where AI delivers the biggest efficiency gains in marketing today
• How they combine basic productions with AI-enhanced backgrounds to cut costs
• Why delegating repetitive tasks to AI improves creative team performance
• How to free your team to focus on "true creativity and producing inspiring ideas"

Nora Staudt leads marketing transformation at Spread Group, a €200M print-on-demand company that's evolving its marketing approach across multiple channels and markets.

Watch the full episode to learn how Nora transformed their marketing mix from Google-dependence to a multi-channel strategy that's driving both acquisition and retention.

#AIMarketing #ContentCreation #MarketingEfficiency #CreativeStrategy #MarketingTransformation

Видео Let AI Handle the Boring Stuff: Spread Group's Content Creation Strategy канала The Global Talent Co.