FBA vs FBM: The Truth Every Amazon Seller Needs

FBA vs FBM Amazon — which fulfillment model should you actually use? If you're selling on Amazon or just getting started, this is one of the most important decisions you'll make. In this video I break down both models honestly, with real pros and cons — so you can choose the right strategy for your business right now.
My channel is called Amazon FBA, but the truth is: FBM (Fulfillment by Merchant) is sometimes the smarter choice. I'll tell you exactly when to use each one.
⏱ CHAPTERS:
0:00 Intro — FBA or FBM?
0:30 What is Amazon FBA (Fulfillment by Amazon)
1:42 FBA pros: conversion, Prime, no logistics headaches
2:10 FBA cons: fees, lack of control, frozen inventory
5:29 What is Amazon FBM (Fulfillment by Merchant)
7:04 FBA vs FBM full comparison: shipping, fees, Prime, control, launch speed
8:59 Amazon AWD & Global Warehouse Distribution explained
10:16 Final verdict — when to use FBA vs FBM

📌 WHAT YOU'LL LEARN IN THIS VIDEO:
✅ What Amazon FBA really means — and why order conversion is so much higher when your product is in an Amazon warehouse
✅ The 4 biggest FBA downsides: commissions, lack of inventory control, labeling requirements, and frozen capital
✅ How Amazon FBM works — and how to automate it so you're not processing orders manually
✅ A step-by-step FBA vs FBM comparison across 5 criteria: shipping speed, fees, Prime eligibility, control, and launch speed
✅ What Amazon AWD (Amazon Warehouse Distribution) is and when it makes sense to use it
✅ The new Global Warehouse Distribution option — store inventory in China, ship to FBA warehouses worldwide

Whether you're launching your first product or scaling an existing Amazon business, choosing the right fulfillment method directly affects your sales conversion, your storage costs, and how fast you can move. This video gives you the full picture.
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Hi! I'm Katia, aka the Amazon FBA Girl. I've been selling on Amazon since 2018 and I share everything I've learned about building and selling Amazon FBA businesses — including the mistakes you should avoid. Whether you're a total beginner or preparing for your brand exit, I'm here to help you sell smarter.

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👉 Watch the full Amazon FBA playlist: https://www.youtube.com/playlist?list=PLDFZOOUsB4S0hwwVFHJl0Omum2RKZoRlj

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Видео FBA vs FBM: The Truth Every Amazon Seller Needs канала Amazon FBA Girl