Product Survey Questions Can Be Misleading And Create Bad Data - Here's Why [Exploring Product]

Learn why new product survey questions can lead you in the wrong direction for your product, and what you should be doing instead for better customer research methods.

What is the difference between quantitative vs qualitative research?
Is there value in a new product survey?
What is the value of using quantitative survey questions?
How do you do quantitative survey analysis?
Why is qualitative research so important for product growth?

Tune in to Exploring Product with Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team as they answer the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading.

Segments:
00:00 - Intro
00:40 - Using Product Surveys For Customer Research
05:03 - Product Survey Horror Stories
15:30 - Why Product Survey Questions Can Be Misleading
21:10 - Why It's Hard To Do Product Surveys Well
28:18 - Question - Feature Usage And Survey Results
32:14 - NPS Scores and Surveys Is Lazy Customer Research
37:33 - What To Do Instead of Product Surveys
39:11 - When Quantitative Product Surveys Are Useful
49:20 - Closing Thoughts

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Видео Product Survey Questions Can Be Misleading And Create Bad Data - Here's Why [Exploring Product] канала Headway