Using ML to Improve Data Quality and Drive Customer Preference

Customer behavior has changed dramatically in the last few years – with more people eating and preparing food at home, watching their diet and nutrition, and becoming aware of the role of their food in the environment. As the nation’s largest grocery chain, Kroger has responded with innovative solutions to provide fresh food for everyone – both online and in-store. To build trust among business users and consumers alike, Kroger needs to have concrete, unimpeachable data quality. CoStrategix, a digital and data strategy/solutions company, has supported Kroger in its journey to build relevance, loyalty, and authority with its customers. This presentation from the UC Analytics Summit walks you through our collaborative journey in applying ML to enhance data quality and enrich data to deliver on the business outcomes.

Видео Using ML to Improve Data Quality and Drive Customer Preference канала CoStrategix