Rich Ponds

This book is first in the series of books on the ‘9-point business circuit’ model, which has been developed over years of research and trial and
error. The 9-point business circuit is for anyone who wishes to own,
start or analyse a business.
The basic premise of the circuit is a ‘model-based thinking’, which
can be universally applied to any kind of business, in any industry or
economy. The circuit has been designed using models that help break
down businesses and understand critical areas related to investing,
both qualitatively and quantitatively. The critical areas include industry
attractiveness, competitive advantage of companies, financial strength,
management expertise and incentives.

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