Business Case for Sustainability

For more about what sustainability means for businesses, read "The New Sustainability Advantage" by Bob Willard https://goo.gl/4DNHBS

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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org

In this video I present the business case for sustainability and reliable evidence that quantifies the value of a company integrating sustainability into its corporate DNA. According to research by done by Bob Willard, a typical company using best-practice sustainability approaches (already being used by existing companies) can increase its profit by 51% (for small or medium enterprise) to 81M (for a large manufacturing / distribution company).

Resources:
www.sustainabilityadvantage.com
http://www.youtube.com/user/bobwillard1/
"The new sustainability advantage" by Bob Willard
The Five Capitals: http://www.forumforthefuture.org/project/five-capitals/overview

Script co-written by Sarah Brooks.

Music: Swamp Stomp by Silent Partner

Thank you to our volunteer for Portuguese subtitles: André Ribeiro Winter

Видео Business Case for Sustainability канала Sustainability Illustrated