How Important Are Structured Data For Google SEO ? Search Engine Optimization Myth Busting S01E40

Google is dumb .
Structured Data allows to format bits of information for a robot, like Google, to understand something. Humans understand things that robots can't. For example, how does an algorithm understands what is an address, a first name, or anything that we take for granted?

Structured Data are not only important for Google SEO, they are mandatory.

The main repository is Schema.org, but you should watch carefully the evolution of the concept. Structured Data come and go. If you don't format correctly, it won't work.

From an SEO point of view, you have different levels of benefits. If you are first to take advantage of a Google feature, which uses structured data, amazing things might happen. It did for me when I applied the patent around the define: operator in Google.
It was like the ancestor of Position 0, and my timing was perfect. I tell the whole story in the podcast.
However, when everyone uses Structured Data, then it's not a decisive advantage anymore.
You will have to rely on good old SEO strategies, based on content and links, in order to give your website enough "power". When a website is powerful enough, in terms of Pagerank/Authority/Notoriety, Google will favor it to display information based on Structured Data.
The main issue remains the trust factor. How can a Search Engine "understand" the information is legit?

One more thing : don't confuse Semantic SEO for Semantic Web.

As always, this is only my opinion.
Please don't hesitate to share your point of view on the topics covered in this video.

I never take for granted the time you spend to watch our content.

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The program of the SEO Conspiracy Podcast is the following:

Monday ➡ SEO Myth-busting with my exclusive co-host, the one and only Dixon Jones;

Tuesday ➡ Your fix of Alternative SEO News. I'm reviewing every important news about the Search/Digital Marketing industry from the week before;

Wednesday ➡ SEO Stories. With or without a guest, I will take the time to dissects Search Engine Optimization and Digital Marketing topics;

Thursday ➡ this day is reserved to talk about Semantic SEO and my strategy called the Topical Mesh. In a series of 52 videos, I lay out the complete plan. This is the most advanced free SEO tutorial in the World;

Friday ➡ Q&A. I have tons of questions in stock, asked by my students and clients.
To start off the series, I will dig into this pool of SEO and Digital Marketing related questions.
To continue the series, please contact me (contact info in the about page on the Youtube channel) or via social medias (links below). Ask me any questions. My answer will be 100% BS Free Guaranteed or your money back (just kidding, I'm giving out everything for free);

Week-ends ➡ and/or sometimes during the week, live sessions will take place. Among other ideas, I will be performing live SEO audits.

I want to help you achieve better results; I don't want to hold back anything.
I've always been known to lay it all out like it is.

There is way too much BS talk in the SEO industry.
Let's cut throughout the noise to have a real conversation.

Thank you very much for watching
Laurent Bourrelly
https://www.seoconspiracy.com/

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https://www.topicalmesh.com/
https://www.frenchtouchseo.com/
https://rank4win.com/
https://twitter.com/laurentbourelly

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Dixon's Stuff:
https://dixonjones.com/
https://majestic.com/
https://inlinks.net/

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