How Artists Build Beverage Brands 🎨🍺 Branding Secrets from Kaileen Powers of Walker Clay

How Artists Build Beverage Brands 🎨🍺 Branding Secrets from Kaileen Powers of Walker Clay
Unlock branding secrets from Kaileen Powers 🎨🔥 of Walker Clay! From art school to CPG promo strategy, this episode is a goldmine for Bev + Retail pros 🍾💡 @ThirstyThursdaysat3PMEST

In this colorful and creative episode of Thirsty Thursdays @3PM EST, we sit down with Kaileen Powers, National Marketing & Accounts Executive at Walker Clay and visual branding expert 🎨. From painting portraits to developing NFL-licensed jewelry, Kaileen’s path is anything but traditional—and she’s now leading CPG and beverage brands in visual storytelling through promo design, retail displays, and custom branding projects.

💡 Top Takeaways:

🧠 Visual language matters! Branding is more than a logo—it's the vibe, the story, and your consumer's gut feeling.

🛠️ Style guides are essential: Every stakeholder should know what your brand stands for and how it should be seen.

🎯 Plan marketing with purpose: Align promo items with your brand DNA to maximize ROI.

📦 Think creatively with constraints: Tariffs, timelines, and budget shifts are real—solve them with smart sourcing and design.

🧃 Emerging beverage brands: Take the time to define your brand voice before printing stress balls with your logo.
🎧 Listen now to learn how to blend creativity, strategy, and CPG market savvy. Subscribe, drop a comment, and let us know how you tell your brand story! 🙌

📲 Follow @ThirstyThursdaysat3PMEST for more bev-industry brilliance.
✨ Don’t forget to LIKE, SUBSCRIBE, and COMMENT with your biggest takeaway or how your brand tells its story! Join the conversation every Thursday! ➕ @ThirstyThursdaysat3PMEST

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