Dave Trott on out-thinking your competition

Dave Trott, advertising creative, author and agency founder talks about out-thinking your competition at Jellyfish Events, Digital Journeys: Back to Basics.

00:00 Atul Gawande & The Checklist Manifesto
14:03 What the media is and how the media works
20:30 Impact, Communication, Persuasion
26:30 Making creative opportunities work

#DaveTrott #OutthinkingYourCompetition

Видео Dave Trott on out-thinking your competition канала Jellyfish