Revolutionizing Healthcare Marketing | Adam Turinas & Justin Metz | EP11

I sat down with Adam Turinas (CEO of Health Launchpad) and Justin Metz (Content Lead at Health Launchpad) to talk about what actually works when selling into healthcare organizations. If your buyers are clinicians, care teams, or health system leaders — this one’s for you.

We covered the disconnect between sales and marketing in healthtech, how to align both around the buyer journey, and how to fix the overreliance on generic messaging. Adam and Justin shared examples of what it looks like to lead with problems (not features), bring the sales team into content strategy, and scale marketing without losing focus. It's packed with sharp, real-world advice for teams navigating long sales cycles and skeptical audiences.

🔔 Subscribe for more behind-the-scenes looks at how top marketers use video to build trust and grow brands.

💼 Work with Union: https://www.theunionproductions.com

📩 Connect with Adam: https://www.linkedin.com/in/adamturinas/

📩 Connect with Justin: https://www.linkedin.com/in/justinmetz/

Видео Revolutionizing Healthcare Marketing | Adam Turinas & Justin Metz | EP11 канала The Union Way