PRADA | SPRING SUMMER 2021 FASHION COLLECTION | MILAN FASHION WEEK | 普拉达 / प्रादा

Prada S.p.A. (/ˈprɑːdə/ PRAH-də, Italian: [ˈpraːda]) is an Italian luxury fashion house that was founded in 1913 by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other accessories.

The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada – in Milan, Italy.[4][5] Initially, the shop sold animal goods and imported English steamer trunks and handbags.

Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering his company. Ironically, Mario's son harbored no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.

Miuccia began making waterproof backpacks out of Pocone, a nylon fabric.[4] She met Patrizio Bertelli in 1977, an Italian who had begun his own leather goods business at the age of 24, and he joined the company soon after. He advised Miuccia on company business, which she followed. It was his advice to discontinue importing English goods and to change the existing luggage.

In February 2020, Miuccia Prada and Patrizio Bertelli named the Belgian designer Raf Simons as co-creative director.[34]

In August 2020, the fashion house announced it would no longer use kangaroo leather in its products.[35]

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