How Big Data Analytics Helps The Skincare Brands Improve Strategic Marketing

This video discusses the importance of big data analytics for strategic marketing, based on Buhalis and Volchek’s article “Bridging Marketing Theory and Big Data Analytics: The Taxonomy of Marketing Attribution.”

Using Wardah Indonesia as a skincare brand example, this video explains how customer journey, touchpoints, and marketing attribution help companies understand customer behavior, optimize marketing budget, personalize communication, and improve campaign performance.

Видео How Big Data Analytics Helps The Skincare Brands Improve Strategic Marketing канала JRS Family