Should You Increase the Price Existing Members are Paying?
Get more membership site tips and advice at https://www.themembershipguys.com
Are you considering increasing the price your existing members are paying?
When you first launched your membership, you might have offered your initial members an amazing deal to entice them to join. However, it’s now a few years later and your membership has evolved. You’ve added lots of new content, your community’s grown, and your membership is much more valuable.
You’ve increased the price for new members, and now you’re questioning the fee that your initial members are paying – and thinking about raising the cost of their subscriptions.
In this episode, I explain why this is a short-sighted approach and highlight why you shouldn’t increase membership prices for your long-term members.
Essential Learning Points:
• Why you might be considering raising costs for existing members
• Three reasons why you shouldn’t put existing member prices up
• The one situation where you can increase existing member prices
Key Quotes:
“People who invest in a tech company when they're still working out of their dad's garage, they deserve the return. They deserve to be in that stronger position, years down the line, than investors who waited until they could back a winning horse.”
“Remember just how important those earlier members are to your long-term journey.”
“It doesn't matter that your membership has increased in value because you would not be in the position to grow your membership to where it is now if not for those initial members.”
Видео Should You Increase the Price Existing Members are Paying? канала The Membership Guys
Are you considering increasing the price your existing members are paying?
When you first launched your membership, you might have offered your initial members an amazing deal to entice them to join. However, it’s now a few years later and your membership has evolved. You’ve added lots of new content, your community’s grown, and your membership is much more valuable.
You’ve increased the price for new members, and now you’re questioning the fee that your initial members are paying – and thinking about raising the cost of their subscriptions.
In this episode, I explain why this is a short-sighted approach and highlight why you shouldn’t increase membership prices for your long-term members.
Essential Learning Points:
• Why you might be considering raising costs for existing members
• Three reasons why you shouldn’t put existing member prices up
• The one situation where you can increase existing member prices
Key Quotes:
“People who invest in a tech company when they're still working out of their dad's garage, they deserve the return. They deserve to be in that stronger position, years down the line, than investors who waited until they could back a winning horse.”
“Remember just how important those earlier members are to your long-term journey.”
“It doesn't matter that your membership has increased in value because you would not be in the position to grow your membership to where it is now if not for those initial members.”
Видео Should You Increase the Price Existing Members are Paying? канала The Membership Guys
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Avoid These 6 Common Member Retention MistakesHow Much Should I Charge for My Membership Site?Competing with Established Memberships in Your MarketThe single biggest reason why start-ups succeed | Bill GrossCelebrating the Milestones of Your Membership BusinessHow to Make More Money from Your MembershipStart Your Membership FAST with the Lean Live Launch StrategyImplementing a Consistent Strategy for Marketing Your MembershipHave You Hit The Revenue Ceiling For Your Membership Business?Keeping Your WordPress Membership Site SecureShould You Outsource Marketing? Here's How We Did ItStartup Funding Explained: Everything You Need to KnowHow to Encourage Engagement without Nagging Your Members6 Things To Do After You’ve Launched Your MembershipThe Science of Shopping and Future of Retail: Devora Rogers at TEDxWakeForestUUsing Instagram Stories to Promote Your MembershipCustomer Service Essentials for Membership Sites10 things every business website must have | GoDaddy Webinar24 Easy Mistakes To Make Building A Wix Website in 2019 (And How You Can Avoid Them)Gold Price Will See Tsunamic Increase Despite Dips, Says Billionaire Investor Frank Giustra