BrainStore: The Idea Factory

Can you create new and innovative ideas using an industrial process?

BrainStore is all about how good ideas can be generated fast, systematically and at the right time. Therefore the Swiss IdeaFactory is applying industrial process in order to produce ideas for companies, organisations and individuals. We talked to co-founder Nadja Schnetzler about creativity and industrial idea generation, crowd-sourcing, corporate innovation pressure and the importance of the IdeaShop where good ideas sell at as little as 6 Euros.

Видео BrainStore: The Idea Factory канала Infonomia