Maximizing Your Podcast Guest Appearance: Drive Traffic to Your Opt-In Offers

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As an author, appearing as a guest on relevant podcasts is a great way to promote your book and connect with your audience. But to make the most of your appearance, it's important to have a plan in place for driving traffic to your opt-in offers. In our latest tip #6, we share the steps on how to effectively use your podcast guest appearance to drive traffic to your offers and expand your reach.

First, have 3-4 talking points ready for your interview and have your opt-in offers prepared for the end of the show. Additionally, if you have an opportunity to mention your free offer during the interview, take it. This is what my friend and top connection coach, Jonathan Sprinkles, calls “seeding.” You’re planting the seeds of what you have and what you want the audience to do in a very organic and non-intrusive way.

Second, invest in a good quality microphone. Don't rely on the microphone built into your laptop, as it will make you sound amateurish. Some great options include the iRig HD 2, Blue Yeti or Blue Nessie, all available on Amazon for around $100.

Third, after the interview has gone live, promote it! Share the interview on social media, email it to your list, and include a reference and link to it on your Media Page on your blog that we discussed back in Tip #4, Establish Your Author’s Blog.

By following these steps, you'll be able to make the most of your podcast guest appearance, drive traffic to your offers, and expand your reach. Tune in now to learn more!

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Видео Maximizing Your Podcast Guest Appearance: Drive Traffic to Your Opt-In Offers канала Daniel Hall