Combatting Depression Through The Resurgence of Knitting | Dragons' Den

Claire Gelder entered the Den in hopes to bring her DIY wool crafting kits over to the US market. She wants £50,000 in return for a 10% equity. Her aim is to capitalize on the resurgence of knitting, having suffered from depression since the age of 18 - Claire's main selling point is the stress-reducing aspects of the craft. The Dragons' interests are piqued by the entrepreneur's ability to eliminate her market competitors.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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