How To Name Your Business Explained | Nitin Joshi

Watch Full Episode Here: https://youtu.be/nOs1iPaFHAE

In today’s episode, we sit down with Anubhav Dubey, the founder of Chai Sutta Bar a brand that turned a simple ₹7 cup of tea into a multi-crore, global franchise business.

But this isn’t just a chai story.

From leaving UPSC preparation midway to starting with just ₹3 lakh in Indore, from setting up a small tapri near coaching hubs to building 500+ outlets across India and abroad this journey is all about taking simple ideas and executing them at scale.

In this conversation, he shares how he identified chai as a “mass product,” why affordability + volume was his initial strategy, and how kulhad chai became a powerful differentiator.

He breaks down the real game behind location selection, pricing psychology, and why “vibe + crowd = growth” in food businesses.

He also dives deep into franchising, unit economics, scaling challenges, global expansion (Dubai & Canada), and the harsh realities of running offline businesses in India.

Key points from the podcast:

1. How Chai Sutta Bar scaled from 1 tapri to 500+ outlets
2. Why ₹7 chai + volume strategy worked in the beginning
3. The power of kulhad branding & differentiation
4. How “social proof” created instant crowd & traction
5. Location strategy parking, visibility & student hubs
6. The real economics behind franchise models
7. India vs Dubai ease of doing business comparison
8. Why pricing is the toughest challenge in food business
9. The importance of product over aesthetic cafes
10. How personal branding drives organic leads
11. Mistakes, failures & lessons from rapid scaling
12. Why simple businesses can become massive brands

Whether you’re a founder, creator, or someone who wants to start something of your own, this episode will change how you look at “small beginnings” and big opportunities.

If you enjoyed this episode, share it with someone who wants to build something real 🚀

_________________

About Nitin Joshi

Nitin Joshi is a Visionary Entrepreneur, Impactful Business Educator, and a Dynamic Public Speaker who is redefining how people approach Entrepreneurship and Business Growth.

With a unique ability to simplify complex concepts, Nitin empowers his audience with actionable insights that lead to real-world results.

In just 3 months, he achieved the extraordinary milestone of 1 million followers on Instagram by consistently delivering valuable and relatable content tailored for aspiring entrepreneurs and business enthusiasts.

✨ Why Follow Nitin Joshi?

Stay updated with the latest trends in business, finance, and leadership.
Learn proven strategies to grow your business.
Get inspired to take bold steps in your entrepreneurial journey.

Join a thriving community of go-getters who are learning, growing, and achieving success every day.

🔗 Follow Nitin Joshi Here:

Linktr: https://linktr.ee/nitinjoshinotes

Podcast Instagram Page: @nitinjoshi_notes
https://www.instagram.com/nitinjoshi_notes/

Instagram: @ji_nitinjoshi
https://www.instagram.com/ji_nitinjoshi/

Facebook: Nitin Joshi
https://www.facebook.com/profile.php?id=61555660465451&sk=directory_links

LinkedIn: Nitin Joshi
www.linkedin.com/in/nitinjoshi2128

Spotify: Nitin Joshi
https://open.spotify.com/show/20J0bmC..

..................................................................................
#chai #tea #chaibusiness #tealovers #franchise #motivation

Видео How To Name Your Business Explained | Nitin Joshi канала Nitin Joshi Notes