How to Test Facebook Ads Creative in 2021

When it comes to finding success on Facebook Ads in a post iOS14 world, there are no hacks. There is only creative.

The biggest driver in performance on the platform is having good creative that effectively communicates to your audience. But no brand, regardless of how many research studies they’ve done, comes out batting 1000 with their ad creatives.

This is why consistent creative testing is core to finding success on the platform.

But how does one effectively test new creatives in an ad account?

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Hey friends, I’m Dara. I’ve been in the marketing biz for over 6 years. I’ve worked in-house for a travel startup, launched several e-commerce brands, and worked agency-side on creative & paid social teams. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I’m a Director of Paid Social at a fully-remote advertising agency. I’m probably living in an Airbnb right now :)

This channel is for anyone who wished they had a friend who could teach them Facebook Ads. I’ll show you the ropes, give tips & tricks, and share my favorite “blueprints” for success. Have a Facebook Ads question? ASK ME! Maybe I’ll even make a video for it...

Видео How to Test Facebook Ads Creative in 2021 канала Dara Denney