Search is changing again

Search is changing again.

For years, Google and Meta have dominated how brands buy attention.

Now AI platforms are entering the race.

Reports suggest OpenAI is moving into self-service advertising, which means brands may soon be able to advertise inside conversational search environments.

That matters.

Because people are starting to search differently.

They’re asking full questions.
Comparing options in chat.
Looking for recommendations through AI tools instead of traditional search.

If that behaviour keeps growing, ad budgets will follow.

The smartest brands won’t wait for everyone else to move first.

They’ll start learning how discovery works in AI-led platforms now.

The next battle for attention may not happen on search engines. It may happen in conversation.

What do you think, would you trust ads inside AI search? 👇

#DigitalMarketing #AIMarketing #SearchMarketing #BusinessGrowth

Видео Search is changing again канала Adam Watters